Technical SEO is the process of optimising your website’s backend so search engines can crawl, index, and rank your content effectively.
Technical SEO
A website’s design and content matter — but without a solid technical foundation, even the best site will struggle to rank. Technical SEO is all about ensuring your website can be crawled, indexed, and understood by search engines. It also ensures users enjoy a fast, secure, seamless browsing experience.
Why Technical SEO Matters
At Alban Creative, our technical SEO services uncover and fix the hidden issues that hold websites back, helping your content perform to its full potential.
Search engines reward websites that are technically sound. Issues like slow page speed, broken redirects, or indexing errors can silently undermine your SEO. Technical SEO removes these barriers, creating a website that is optimised for both Google and your customers.
Benefits of Technical SEO
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Improved crawlability — ensures search engines can find and index your content properly.
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Faster load times — speed is a direct ranking factor and reduces bounce rates.
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Mobile-first performance — crucial as Google now prioritises mobile usability.
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Security & trust — HTTPS and error-free browsing protect users and your brand.
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Fewer errors — broken links and duplicate pages are resolved to strengthen rankings.

Comprehensive site audits
We run full crawls to identify issues such as indexing errors, duplicate content, and broken links, giving you a clear technical health overview.
Page speed optimisation
We refine code, compress files, and implement caching to ensure fast, smooth performance across devices.
Mobile-first optimisation
We make sure your website works perfectly on all devices, meeting Google’s mobile-first standards.
HTTPS setup & monitoring
We secure your website with HTTPS, ensuring both search engines and users trust your site.
Indexing & crawl fixes
We resolve crawl errors and optimise robots.txt, sitemaps, and redirects so Google can index your site effectively.
Schema markup
We add structured data that helps search engines understand your content and unlock features like rich snippets.
Audit & Diagnostics
We begin with a deep technical crawl to assess your site health, highlighting errors and missed opportunities.
Prioritisation
We identify which technical fixes will have the greatest impact on your rankings and user experience.
Implementation
Our team applies fixes to improve site speed, crawlability, and security, always in line with SEO best practice.
Testing & Validation
We test all changes and validate them in Google Search Console to ensure issues are fully resolved.
Monitoring & Reporting
We track your site’s performance, reporting on improvements and flagging any new issues as they arise.
Specialist expertise
Dedicated technical SEO experts in-house.
Future-proof fixes
We implement scalable solutions that grow with your business.
Proactive monitoring
We catch issues before they impact rankings.
SEO-first approach
All technical work supports visibility and conversions.
CMS experience
WordPress, Shopify, Magento, custom builds — we work with them all.
Transparency
You’ll always know what we’ve changed and why.

FAQ's
Do I need Technical SEO if my website looks fine?
Yes — many issues (like crawl errors or slow speeds) are invisible but can seriously harm rankings.
How often should I have a technical audit?
We recommend a full audit at least quarterly, or after major site updates.
Can Technical SEO improve site speed?
Yes — page speed optimisation is a core part of our service and directly impacts SEO.
Do you handle website migrations?
Absolutely. We manage migrations carefully to preserve rankings, backlinks, and traffic.
Will you optimise for Core Web Vitals?
Yes — we optimise for Google’s benchmarks on speed, responsiveness, and visual stability.
Is your website technically holding you back?
Work with Alban Creative for Technical SEO that improves performance, security, and search visibility. Book a Free Consultation today and find out how we can help your business.
Simply complete the form or give us a call on 01727 624624 and we’ll show you how we can help your business grow online.