Year

Since 2025

Client

KD Drainage & Asbestos Ltd

National SEOSearch MarketingWebsite Design
Unblock Cumbria logo
What we did
National SEOPaid SearchSearch MarketingWebsite Design
Industry

Drainage & Waste

Overview

Unblock Cumbria approached us as part of a larger group of specialist drainage and environmental service companies. Their existing website was severely outdated, lacked structure, and did not reflect the scale, expertise, or professionalism of the business. They required a full digital overhaul — starting with a brand-new WordPress website, managed hosting and website maintenance, and ongoing SEO and PPC support. Following the success of Unblock Cumbria, we were also appointed to handle SEO and PPC for three additional group companies:

This marked the beginning of a long-term digital transformation across multiple businesses within the group.

Visit Unblock Cumbria
NEW RESPONSIVE WEBSITE DESIGN
Unblock Cumbria website design
The Challenge

Unblock Cumbria’s old website was extremely dated, slow, and lacked clear navigation or service detail. It was underperforming on all key digital metrics:

  • Poor mobile responsiveness

  • Weak keyword visibility across Cumbria and the Scottish Borders

  • No structured service pages

  • No tracking, analytics, or conversion focus

  • An outdated brand presence that didn’t match the company’s scale and capabilities

The wider group also faced inconsistent SEO performance, fragmented PPC campaigns, and no long-term strategy across their additional websites.

They didn’t just need a new website — they needed a multi-site digital strategy that could scale.

Our Solution

We delivered a full digital rebuild for Unblock Cumbria and implemented an ongoing strategy across all four businesses in the group.

For Unblock Cumbria:

  • Designed and developed a fully responsive, modern WordPress website

  • Created clear service segmentation for domestic, commercial, industrial & nuclear sectors

  • Added new area pages to improve local reach across Cumbria & Borders

  • Integrated strong visual branding and high-impact hero sections

  • Ensured fast load speed, clean structure, and SEO-ready content

  • Provided managed hosting and continuous maintenance

For the wider group (Kent Drainage, KD Asbestos, KD Pumps):

  • Took over SEO management, implementing new keyword targeting, technical SEO fixes, local optimisation and content enhancement

  • Rebuilt and optimised Google Ads campaigns to improve cost-efficiency and lead generation

  • Introduced shared tracking, analytics and consistent reporting across all sites

  • Ensured multi-site SEO alignment without keyword overlap

  • Established a long-term digital roadmap for all businesses in the group

Results

The group saw immediate and ongoing improvements within the first months:

  • A fully modern, high-performance website for Unblock Cumbria

  • Increased visibility across Cumbria for core services such as unblocking, CCTV surveys, septic tanks and industrial drainage

  • Growth in high-value commercial enquiries

  • Improved keyword rankings across all four websites

  • Stronger cost-effective PPC performance and higher conversion rates

  • Consistency, clarity and professionalism across the group’s digital presence

  • Reduced admin strain thanks to cleaner structure, hosting, maintenance and reporting managed by us

The project has evolved into a long-term partnership with ongoing improvements planned across the full group of companies.

Why It Matters

For service-based and emergency-response businesses, trust and visibility are everything. A modern website, strong SEO foundation, and high-performing PPC campaigns ensure Unblock Cumbria — and the entire group — stay ahead of competitors, appear consistently across search results, and convert more customers at a lower cost.

This project demonstrates how a well-executed digital strategy can elevate not just one brand, but an entire group of companies, creating long-lasting impact across multiple websites, regions and service areas.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.