Year

Since 2019

Client

H2O Aquatics

E-CommerceSearch MarketingWebsite Design
H2O-Aquatics-Logo
What we did
E-CommercePaid SearchSearch MarketingWebsite Design
Industry

Pet Retail

Overview

H2O Aquatics, a specialist retailer of aquariums, aquatic equipment, and fishkeeping accessories, approached us in 2019 with a clear objective: to build a powerful eCommerce website capable of showcasing and selling their entire product range online.

With over 4,000 products to manage, the new platform had to be robust, easy to navigate, and simple for their in-house team to update. Alongside the build, they also required long-term marketing and technical support to ensure consistent growth in a highly competitive sector.

NEW RESPONSIVE WEBSITE DESIGN
H2O PORTFOLIO
The Challenge

The scale of the project meant that a standard off-the-shelf WooCommerce setup wouldn’t meet their needs. They required:

  • A comprehensive system able to handle thousands of SKUs without compromising on speed or performance.

  • A flexible discounting engine that went beyond basic voucher codes. For example, they needed the ability to run promotions such as “Spend £1,000 and receive a free aquarium pump” rather than simply offering flat discounts.

  • A website management process that allowed their team to quickly add new products, update pricing, and control stock levels without technical barriers.

  • A reliable partner to provide SEO and PPC campaigns to drive targeted traffic and increase sales.

  • Ongoing support and hosting to ensure the platform remained secure, reliable, and scalable.

Our Solution

We created a tailored solution that delivered on every aspect of their requirements:

  • Built a fully customised WooCommerce eCommerce platform designed to handle 4,000+ products with ease.

  • Designed a modern, user-focused interface with clear navigation and engaging product displays, making it easy for customers to find what they need.

  • Implemented a bespoke discount system that allowed for advanced promotions and incentivised higher-value purchases.

  • Delivered managed hosting with regular updates and monitoring to ensure maximum uptime, speed, and security.

  • Launched a targeted SEO strategy to improve keyword rankings, drive organic traffic, and boost visibility in search results.

  • Ran strategic PPC campaigns, helping capture immediate sales opportunities and complementing their long-term SEO growth.

  • Provided an ongoing maintenance and support plan, keeping the site fully optimised, protected, and adaptable to the business’s evolving needs.

Results

The new website and digital strategy transformed H2O Aquatics’ online presence:

  • A scalable eCommerce platform that can grow with the business.

  • A flexible discounting and promotions system that enabled more creative marketing campaigns and stronger customer incentives.

  • Improved organic visibility and higher rankings in search engines, resulting in increased website traffic.

  • PPC campaigns that brought in new customers quickly and delivered measurable ROI.

  • A reliable managed hosting and maintenance plan, giving the client confidence that their site is always secure, fast, and performing at its best.

Why It Matters

For an online retailer like H2O Aquatics, their website isn’t just a marketing tool — it is the backbone of their business. By creating a platform that combines technical robustness with flexibility, alongside marketing campaigns that drive growth, we gave them everything they need to thrive in a competitive industry. The project highlights how combining web development, branding, SEO, PPC, and ongoing support can deliver a complete solution that empowers a client to focus on their products and customers while we take care of the rest.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.