Year

Since 2009

Client

Goldgenie

Search Marketing
goldgenie logo
What we did
Search Marketing
Industry

Luxury Goods

Overview

Goldgenie, founded by entrepreneur Laban Roomes, is a world-renowned luxury customisation brand specialising in gold plating and bespoke luxury products. After successfully securing investment from Dragon James Caan on BBC’s Dragons’ Den, the business was poised for rapid growth but lacked a strong digital presence to match its reputation.

In 2009, Goldgenie partnered with us to establish a powerful online footprint and dominate search visibility in the luxury customisation market.

SEO CAMPAIGN
Goldgenie portfolio
GOLDGENIE FOUNDER LABAN ROOMES & JAMES CAAN
Laban Roomes and James Caan
The Challenge

Despite having a premium product range and strong branding, Goldgenie faced significant challenges:

  • No real search engine presence despite having global ambitions.

  • A competitive landscape with new entrants targeting luxury and gold customisation.

  • A need to quickly capture online traffic for high-value keywords such as gold iPhones, gold iPads, and gold plating.

  • A brand transition from “Midas Touch” to “Goldgenie” required seamless digital positioning without losing credibility.

Our Solution

We created and executed a results-driven SEO strategy designed for maximum impact:

  • Keyword Research & Targeting – Identified high-intent keywords in the luxury customisation space and prioritised those with the greatest commercial value.

  • SEO Campaign (2009 Onwards) – Launched a full SEO campaign, optimising Goldgenie’s website for search visibility across product pages and categories.

  • Content Optimisation – Produced compelling and keyword-rich content to support rankings for gold-plated products and services.

  • Technical SEO – Ensured the website was search-engine friendly, fast-loading, and structured for long-term scalability.

  • Ongoing Digital Support – Continued optimisation and campaign management to ensure Goldgenie remained at the forefront of luxury search markets.

Results

  • Rapid Success – Within just 3 months, Goldgenie achieved #1 rankings for key terms including gold iPhones, gold iPads, and gold plating.

  • Sustained Visibility – Established long-term dominance for luxury product keywords, generating consistent global traffic.

  • Brand Authority – SEO success reinforced Goldgenie’s credibility as the world’s leading luxury customisation brand.

  • Business Growth – The online visibility translated into new customers, increased international exposure, and sales growth.

Why It Matters

Goldgenie’s case study demonstrates the impact of targeted SEO at the right time. By transforming a post-Dragons’ Den rebrand into a market-leading online presence, we helped turn Goldgenie into a global authority in luxury customisation. The results highlight the importance of aligning digital visibility with brand prestige to achieve long-term success.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.