Year

Since 2021

Client

MT Paving & Landscaping

LocalSearch MarketingSt AlbansWebsite Design
What we did
LocalSearch MarketingSt AlbansWebsite Design
Industry

Landscaping & Paving Contractor

Overview

MT Paving & Landscaping are a professional paving and landscaping company based in St Albans, Hertfordshire. With over 20 years of experience, they specialise in transforming outdoor spaces with block paving, patios, driveways, and garden landscaping.

In 2021, they approached us after becoming dissatisfied with their previous agency, looking for a more effective long-term strategy to expand their visibility across all their services.

Visit MT Paving
NEW RESPONSIVE WEBSITE DESIGN
MT Paving portfolio
SEO CAMPAIGNS
mt paving ranking report
MARKETING MATERIALS
marketing materials for MT Paving
The Challenge

Although MT Paving’s existing website (landscapinghertfordshire.co.uk) was performing well for general landscaping-related keywords, it struggled to rank for specific high-value terms related to paving and driveways. The key challenges included:

  • Strong visibility for “landscaping” but weak performance for “paving,” “block paving,” “patios,” and “driveways.”

  • Heavy competition across St Albans, Harpenden, Hatfield, Welwyn, Dunstable, Luton, Potters Bar, and surrounding Hertfordshire towns.

  • Reliance on a single website that limited opportunities to target and dominate multiple keyword clusters.

  • Previous agency failing to provide a cohesive SEO strategy with room for growth.

Our Solution

Our approach was both strategic and multi-layered:

  • Dual Website Strategy – advised retaining landscapinghertfordshire.co.uk to maintain rankings for landscaping search terms, while building a brand-new website (mtpavingandlandscaping.co.uk) to specifically target paving, patios, driveways, and block paving.

  • Targeted Local SEO Campaigns – optimised both websites for service-specific and location-based keywords across St Albans and nearby towns including Harpenden, Hatfield, Welwyn, Potters Bar, Luton, and Dunstable.

  • Microsite Development – created supporting microsites to reinforce authority and increase search engine visibility for niche terms.

  • Brand Collateral – designed business cards and small brochures for client-facing use when quoting, ensuring professional consistency across all customer touchpoints.

  • Managed Hosting & Maintenance – migrated both websites to our managed hosting platform with ongoing updates, security, and technical SEO support.

Results
  • Significant improvement in rankings across core terms including “paving contractors St Albans,” “block paving Hertfordshire,” “patios St Albans,” and “driveway installation St Albans.”
  • MT Paving & Landscaping now dominate local search results for both landscaping and paving-related terms across Hertfordshire and surrounding areas.
  • The dual-site approach created multiple points of visibility, driving increased enquiries from both residential and commercial clients.
  • Client feedback has been extremely positive, with more leads generated from search traffic than ever before.

Why It Matters

This project demonstrates how a carefully structured SEO strategy—combining multiple websites, microsites, and local SEO campaigns—can deliver dominance across competitive service areas. By segmenting keywords strategically and ensuring MT Paving & Landscaping could compete on multiple fronts, we created long-term sustainability, stronger brand recognition, and consistent lead generation.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.