Since 2023
Client
Moling Experts

What we did
Industry
Leak Detection
Overview
Moling Experts are specialists in trenchless digging, moling, and water leak detection. In 2023, they approached us following a recommendation from one of our long-standing clients. Their goal was to modernise their digital presence, attract new customers in competitive regions, and generate a consistent flow of qualified enquiries.
From the outset, our partnership focused on designing a professional website and launching high-performing SEO and PPC campaigns to capture local demand across multiple counties.
When Moling Experts came to us, they faced several obstacles:
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An outdated digital presence that did not reflect the professionalism of their services.
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Strong competition from established utilities and drainage contractors across Hampshire, Dorset, West Sussex, Berkshire, and London.
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No SEO or paid advertising strategy in place to capture local search traffic.
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A need for a website that both educated customers and converted enquiries quickly.
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The requirement for a brand identity that communicated expertise, trust, and modernity.
We implemented a complete digital solution tailored to Moling Experts’ growth objectives:
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Website Design & Development – Built a modern, user-friendly, and mobile-optimised wordpress website designed to convert visitors into leads.
- SEO Campaigns – Launched targeted SEO strategies focused on location-specific keywords across Hampshire, Dorset, West Sussex, Berkshire, and London, helping Moling Experts dominate local searches.
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PPC Campaigns – Designed and managed high-performing Google Ads campaigns combining local search, display, and remarketing ads to drive immediate enquiries.
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Managed Hosting & Maintenance – Provided secure UK-based hosting and ongoing website maintenance, ensuring speed, reliability, and long-term performance.
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Enquiries Increased – Significant uplift in online enquiries across all target regions within just a few months.
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High Local Visibility – First-page search rankings achieved for competitive keywords including moling services, trenchless digging, and leak detection.
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Cost-Effective PPC – Google Ads delivered consistent leads at a lower cost-per-acquisition than traditional advertising channels.
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Trusted Brand Identity – A professional new brand and website that clients feel confident engaging with.
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Ongoing Growth – Moling Experts now have a strong digital platform and continue to expand their reach across the South of England.
Why It Matters
Moling Experts’ case study demonstrates the impact of a joined-up digital strategy. By combining a high-performing website with local SEO, PPC advertising, and a strong brand identity, we transformed their online visibility and enquiry pipeline. Their success reflects how even in highly competitive service industries, the right digital foundation and targeted campaigns can deliver fast, measurable results.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.