Year

2018

Client

Burgen Bread

National SEOSearch MarketingWebsite Design
burgen bread logo
What we did
National SEOSearch MarketingWebsite Design
Industry

Bakery Manufacturing

Overview

In 2018, Burgen Bread, part of the Allied Bakeries family, approached us with the need for a refreshed digital presence. Their existing website felt outdated and no longer aligned with their new packaging, brand positioning, and marketing direction. They wanted a facelift that not only reflected the personality of their brand but also improved usability, functionality, and SEO performance.

NEW RESPONSIVE WEBSITE DESIGN
Burgen Bread portfolio
HOMEPAGE
burgen product page information
The Challenge

Burgen’s original website had several issues:

  • The design was static and lacked the vibrancy of their updated packaging.

  • Content was sparse, particularly on the homepage, which weakened both user experience and SEO.

  • Key brand messages such as health, sustainability, and product innovation were missing or underplayed.

  • Users struggled to find information on recipes, nutrition, and lifestyle benefits.

  • SEO visibility was limited, and confusing search results (e.g., questions around whether Burgen was vegan) were hurting brand perception.

  • The existing CMS was not intuitive, making it difficult for their internal team to update pack shots, articles, or new content efficiently.

Our Solution

Working closely with the Burgen team, we delivered a complete redevelopment of the website, implementing:

  • Fresh Design: A new website in brighter colours to match new packaging, adding personality and energy.

  • Homepage Upgrade: Introduced new visuals, engaging copy, and stronger calls-to-action to improve navigation and SEO.

  • New Content Sections:

    • “The Good Stuff” — a revamped health corner, focusing on nutrition, fibre, and sustainability.

    • Recipe hub featuring new product uses and visuals.

    • Dedicated pages for Rhiannon and Mel with integrated photos and video content.

  • Instagram Integration: Direct feed linking to Burgen’s social presence to strengthen brand engagement.

  • SEO Campaign: Targeted work on priority terms such as “Is Burgen Vegan?” to address consumer questions and boost search visibility.

  • CMS Training: Built on WordPress, ensuring a manageable system where the Burgen team could independently update imagery, articles, and resources.

  • Hosting Migration: Transferred to our UK-based hosting platform for faster speeds, stronger security, and SEO benefits.

Results
  • A fresh, modern website that accurately reflects Burgen’s updated brand identity.
  • Significant improvement in SEO performance, particularly around vegan, health, and fibre-related search terms.
  • Positive feedback from stakeholders on the upgraded user experience and design.
  • Increased engagement with recipes, health content, and social media integration.
  • Streamlined content management, giving the Burgen team control and flexibility.

Why It Matters

This project highlights how even established brands can revitalise their digital presence with the right approach. For Burgen, the facelift wasn’t just cosmetic — it addressed key customer queries, improved SEO visibility, and aligned their online presence with their packaging and health-driven brand values. By combining technical expertise, creative design, and a user-focused approach, we delivered a platform that continues to support Burgen’s place in a competitive market.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.