Since 2019
Client
BC Ceramics
What we did
Industry
Tile Showroom
Overview
BC Ceramics is a leading tile retailer with multiple showrooms across the UK, offering a wide selection of high-quality tiles for both indoor and outdoor spaces. Their flagship showroom is based in St Albans, with additional showrooms in Gillingham, Birmingham, Haywards Heath, and Northampton.
In 2019, following their acquisition of Checkalow Tiles (a client we had been working with since 2009), we were entrusted not only to continue our work with Checkalow but to support the wider BC Ceramics Group. Since then, we have overseen website design, digital marketing, SEO, PPC, and branding for them and the other tile brands that have since joined the group.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
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Group expansion: BC Ceramics needed a cohesive digital strategy to unify multiple brands within the group.
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E-commerce growth: The company required a large, scalable online sales platform to support its broad product range.
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Competitive market: Tile retailers face tough online competition, requiring strong SEO and PPC to stand out.
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Multi-location visibility: Each showroom required its own targeted SEO and PPC campaigns to reach customers in St Albans, Gillingham, Birmingham, Haywards Heath, Northampton, and the surrounding areas.
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Infrastructure demands: Multiple websites with high traffic volumes needed secure, reliable hosting and ongoing maintenance.
Our Solution
- BC Ceramics website redesign: Built a large, modern e-commerce platform with improved navigation, product categorisation, and user experience.
- Creation of Tile Stores: Developed a master e-commerce hub to unify all group brands under one streamlined digital platform.
- SEO campaigns: Implemented ongoing SEO strategies to increase visibility across all group websites, with local targeting for each showroom and surrounding areas.
- PPC management: Ran targeted ad campaigns around St Albans, Gillingham, Birmingham, Haywards Heath, and Northampton to drive qualified traffic and increase showroom visits and online orders.
- Branding support: Assisted with creative direction and brand consistency across the group’s digital assets.
- Dedicated server & managed hosting: Provided a secure hosting solution for the group, with full maintenance and monitoring across all their websites.
Results
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Unified online presence: All brands within the group now have strong, consistent, and professionally managed digital platforms.
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Increased sales: The new e-commerce sites have driven growth in both showroom visits and online orders.
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Enhanced visibility: SEO and PPC campaigns significantly improved rankings and footfall across all showroom locations.
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Scalability: The infrastructure allows for new brands to be added easily as the group continues to expand.
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Peace of mind: With managed hosting and maintenance plans in place, the group’s digital assets are secure, reliable, and continuously evolving.
Why It Matters
The BC Ceramics Group’s digital transformation demonstrates how a clear and consistent strategy across multiple brands and locations can deliver significant results. By centralising e-commerce with Tile Stores while maintaining strong individual brand presences, the group is able to compete in a highly competitive market. Our ongoing partnership ensures that every showroom benefits from locally targeted SEO and PPC campaigns, driving both online orders and in-store visits.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
