Since 2021
Client
Tilescapes
What we did
Industry
Tile Showroom
Overview
Tilescapes brought something unique to the BC Ceramics Group when they were acquired in 2021 — a clear specialism in outdoor tiles for patios, garden terraces, and swimming pool surrounds. While their existing branding was refreshed, their core identity as outdoor tile experts remained central to their positioning.
A completely new website and hosting package were delivered to bring the brand in line with group standards, supported by a structured SEO and PPC campaign to target homeowners and landscapers searching for premium outdoor solutions. Customers can now browse and order Tilescapes’ collections through Tile Stores, the group’s unified e-commerce platform.
By combining their established outdoor tile expertise with the group’s digital infrastructure, Tilescapes gained the exposure they needed to thrive in an increasingly competitive market. Their specialist offering ensures the group covers the full spectrum of tiling needs — from indoor bathrooms and kitchens to premium outdoor projects.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
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Rebrand Tilescapes to align with the BC Ceramics group while still retaining its own distinctive identity.
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Replace an outdated website with a modern, image-led platform that showcases outdoor tiles in lifestyle settings.
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Implement SEO and PPC campaigns to drive awareness and attract new customers searching for outdoor tile solutions.
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Ensure smooth integration with group-wide hosting and maintenance plans.
Our Solution
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Branding Refresh: Designed a refreshed visual identity that feels contemporary, clean, and aligned with the BC Ceramics brand family.
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Website Build: Created a responsive, easy-to-navigate website with strong imagery and product-led design.
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SEO Campaign: Researched and targeted keywords around outdoor tiles, patios, and pool areas to boost search rankings.
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PPC Campaigns: Managed paid ads to generate fast visibility and drive qualified traffic.
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Managed Hosting & Support: Placed Tilescapes on a secure, dedicated server with ongoing technical support and maintenance.
Results
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A revitalised brand identity that aligns with the BC Ceramics group but maintains its own personality.
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A modern website that highlights the beauty and practicality of outdoor tiles.
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Stronger visibility online through SEO and paid ads, increasing traffic and enquiries.
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Reliable, secure hosting to ensure the brand is always accessible to customers.
Why It Matters
The relaunch of Tilescapes ensured that the brand was not just preserved after its acquisition but elevated into a stronger market position. By combining new branding with a performance-focused digital strategy, Tilescapes has been able to attract fresh audiences and strengthen its role within the BC Ceramics group portfolio.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
