For analytics we usse our own in-house analyitcs tool, GA4 and Search Console. For ranking reports and other data analytics we use a combination of SEMrush and SEO Powersuite.
Analytics & Reporting
You can’t improve what you don’t measure. Analytics and reporting provide the insights you need to understand performance, track ROI, and make informed marketing decisions. At Alban Creative, we don’t just collect data — we turn it into actionable insights that drive real growth.
Why Analytics & Reporting Matters
Without analytics, you’re essentially guessing. With the right setup, you’ll know which campaigns are working, where to improve, and how much return you’re getting on your investment.
Benefits of Analytics & Reporting:
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Prove ROI — know exactly what your SEO is delivering.
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Understand user behaviour — see how people interact with your site.
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Spot opportunities — identify gaps and quick wins.
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Data-driven growth — make informed, confident marketing decisions.
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Benchmark competitors — measure performance against your market.
Reporting Services
GA4 setup
We fully configure Google Analytics 4 to track traffic, conversions, and events accurately.
Search Console integration
We connect your site with Google Search Console for visibility on keyword rankings and indexing.
Conversion tracking
We set up tracking for leads, phone calls, form fills, and sales, so you see what drives results.
Phone call tracking
Offline conversions matter too — we track calls back to their digital source.
Custom dashboards
We build dashboards tailored to your KPIs, so data is easy to understand at a glance.
Monthly reports
Clear, jargon-free reports that highlight what’s working and what needs improvement.
Our Process
Setup & Configuration
We install and configure analytics tools so your tracking is accurate from the start.
Conversion Tracking
We set up event and goal tracking for meaningful user actions like calls, forms, and purchases.
Analysis
We interpret the data, looking for trends, bottlenecks, and opportunities.
Reporting
We deliver monthly reports with plain-English insights and recommendations.
Ongoing Optimisation
We refine campaigns and site strategies based on ongoing analytics feedback.
Why Us?
Actionable insights
We don’t just give you numbers — we tell you what to do with them.
Tailored dashboards
Custom reporting built around your KPIs and goals.
Clarity
We cut the jargon and present data in a way that’s easy to understand.
Proactive approach
We highlight opportunities, not just problems.
Cross-channel expertise
We unify SEO, PPC, and analytics data for a complete picture.
Full transparency
You’ll always know exactly how your marketing is performing.
FAQ's
Can you track ROI?
Yes — we track cost per lead, revenue impact, and overall ROI.
How often do I receive reports?
Usually monthly, but custom schedules are available.
Can I access my data at any time?
Yes — we can provide you with reports and data in PDF format.
Do you explain the results?
Absolutely — all reports come with plain-English commentary and recommendations.
Do you integrate PPC and SEO data?
Yes — we combine data from all channels for a unified view.
Want to turn your data into growth?
Choose Alban Creative for analytics and reporting that give you clarity, confidence, and measurable ROI. Book a Free Consultation today and find out how we can help your business.
Simply complete the form or give us a call on 01727 624624 and we’ll show you how we can help your business grow online.
