Some improvements, such as Google Business Profile updates, can show results in weeks. Full ranking improvements usually take at least 3 months.
Local SEO
Need more customers from your local area? At Alban Creative, we help businesses in St Albans appear at the top of Google Maps, local packs, and organic search results. Our local SEO strategies are designed to make sure people nearby can find you when they need you most. We do this for clients all over the country; Not just for St Albans based businesses.
Why Local SEO Matters
When someone searches “plumber St Albans,” “solicitor near me,” or “best café in Hertfordshire,” they’re ready to buy. If your business doesn’t appear in those results, you’re missing out on the hottest leads.
70%+ of local searches lead to action within 24 hours. Without local SEO, you risk losing customers to competitors who rank higher in Google Maps and organic listings.
Our approach:
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Google Business Profile optimisation to appear in the Map Pack.
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Local keyword targeting for “near me” and city-specific terms.
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Citations & directory listings with consistent NAP (Name, Address, Phone).
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Local backlinks from Hertfordshire sites and directories.
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Review generation strategies to boost credibility.
Our Local SEO Services
Google Business Profile Optimisation
We fully optimise your profile so you appear in the maps section with accurate business info, photos, and compelling descriptions.
Local Keyword Research
We find out exactly what your customers are typing — from “SEO company St Albans” to “website design Hertfordshire.”
On-Page Local Optimisation
Service pages, location pages, and metadata tailored to your city, town, or region.
Reviews & Reputation Management
Helping you collect positive reviews that boost rankings and conversions.
Local Citations & Listings
Consistent NAP (Name, Address, Phone) details across directories, maps, and business sites.
Local Link Building
We secure high-quality backlinks from trusted local websites, blogs, and directories to strengthen your authority in St Albans and surrounding areas.
Our SEO Process
Understanding your business:
We start by learning about your goals, target customers, and how people are currently finding you in St Albans and Hertfordshire.
Strategy & structure:
Next, we plan the framework – from keyword targets and Google Business Profile optimisation to ensuring your site is structured for local searches.
Creative optimisation:
We design and write content that speaks directly to your audience while integrating the keywords that matter most for local visibility.
Technical improvements:
From site speed and mobile-friendliness to schema markup and analytics, we make sure your site performs at its best.
Going live:
Once everything is tested and refined, we launch your optimised presence across your site, Google Maps, and directories.
Ongoing growth:
SEO doesn’t stop at launch – we continue to monitor, refine, and improve so you climb rankings and stay ahead of competitors.
Why Us?
St Albans specialists:
We understand the Hertfordshire market and what local customers search for.
Proven results for SMEs:
From trades to professional services, we’ve helped local businesses climb Google rankings.
All-in-one service:
SEO, website design, hosting and PPC under one roof.
Transparent reporting:
Clear updates so you know exactly where your investment is going.
Tailored strategies:
No generic templates – every campaign is customised to your business and local audience.
Quick wins + long-term growth:
We focus on both immediate visibility and building lasting authority.
Dedicated support:
Real humans based in St Albans, ready to help when you need us.
FAQ's
Do I need Local SEO if I already run Google Ads?
Yes. Ads bring instant clicks, but SEO builds long-term visibility without paying for each visitor. The two work best together.
Can Local SEO help me appear in Google Maps?
Absolutely — optimising your Google Business Profile, collecting reviews, and building citations are all part of our Local SEO service.
What’s the difference between Local SEO and traditional SEO?
Local SEO focuses on location-based searches like “plumber near me” or “SEO St Albans,” while traditional SEO targets broader, non-geographic keywords.
Is Local SEO only for small businesses?
Not at all. It’s perfect for any business that serves a defined local area – from sole traders to multi-location companies.
Do you manage reviews as part of Local SEO?
Yes – we help you encourage more positive reviews and monitor your reputation to build trust with local customers.
Want to be found by local customers?
At Alban Creative, we’ll create a strategy that gets you seen and chosen by your ideal customers. Book a Free SEO Consultation today and find out how we can help your business grow.
Simply complete the form or give us a call on 01727 624624 and we’ll show you how we can help your business grow online.
