Since 2019
Client
BC Ceramics
What we did
Industry
Butchers
Overview
J.T.B. Butchers, established in 2002, is a proud family-run business with deep roots in traditional butchery. Founded by John Pender, who began his butchery journey at the age of 12, the shop has grown into a highly respected local institution.
In 2021, after over six decades in the trade, John began transitioning the business to his daughter, Claire Randall, who has worked full time in the shop since 2015. With a focus on premium quality meats and being proud members of the Q Guild, J.T.B. Butchers has built a reputation for honest, wholesome, and high-quality products.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
By 2021, the existing website no longer reflected the standards or story of J.T.B. Butchers. The site lacked modern design, mobile responsiveness, and did not effectively showcase the heritage, quality, and values of the business. At such a pivotal moment — with the passing of the reins from John to Claire — the brand needed a refreshed digital presence that matched its strong reputation and premium positioning.
Our Solution
We designed and launched a completely new WordPress website that brought the J.T.B. Butchers brand to life online. The new site featured:
- A modern, visually striking design to reflect the quality of their meats.
- Storytelling elements to highlight the history of John’s career and the transition to Claire’s leadership.
- Clean navigation and responsive layouts to ensure an excellent user experience across desktop, tablet, and mobile devices.
- Professional presentation of their premium meats and Q Guild membership to reinforce trust and credibility.
J.T.B. Butchers were also moved onto our managed hosting platform, ensuring security, reliability, and ongoing support.
Results
-
A refreshed online presence that now reflects the premium quality of the butchers.
-
Improved engagement and accessibility for both new and returning customers.
-
Enhanced brand credibility through strong storytelling and visual design.
-
Secure, stable hosting with ongoing support, freeing the team to focus on what they do best — providing quality meats to their community.
Why It Matters
For J.T.B. Butchers, the website was more than just a digital update — it marked a generational transition and a reaffirmation of their values: honesty, quality, and tradition. By aligning their online presence with their reputation in-store, we helped future-proof the business under Claire’s management while honouring John’s lifelong dedication to the trade.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
