Since 2020
Client
Flower Box
What we did
Industry
Florist
Overview
Flower Box is a highly regarded florist based in the heart of St Albans. Established in 2014, they have built a strong local reputation for their beautiful floral arrangements and commitment to quality. In 2020, the original owner approached us after a recommendation from another George Street client, The Bride wedding dress boutique. They required a new website that would reflect their brand, support online orders, and manage local deliveries seamlessly.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
When Flower Box came to us, they faced several challenges:
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Outdated website – their old site did not reflect the quality or reputation of their business.
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No online ordering system – customers were unable to order flowers online directly.
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Delivery restrictions – they needed a system that allowed deliveries only to specific postcodes, with different charges based on location.
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Ease of use – the system had to be simple enough for staff to update products, prices, and delivery rules themselves.
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Hosting & support – they wanted a reliable managed hosting solution to avoid downtime and ensure ongoing technical support.
Our Solution
We provided a complete digital solution tailored to Flower Box’s needs:
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Website Design & Development – built a new, modern WordPress website that reflected the brand’s identity and offered a seamless user experience.
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E-Commerce & Online Ordering – implemented a secure ordering system that enabled customers to buy flowers online quickly and easily.
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Local Delivery Functionality – developed a customised checkout process with postcode-based restrictions and variable delivery charges.
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Content Management Flexibility – gave Flower Box the ability to easily update their own product listings, delivery rules, and prices.
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Managed Hosting & Maintenance – placed the site on our fully managed hosting platform, ensuring fast load speeds, security, and reliability.
Results
The new website has been a resounding success. Online orders increased significantly, particularly during key seasonal periods such as Valentine’s Day and Mother’s Day, and the delivery restrictions ensured the business could operate efficiently while keeping customers satisfied. The local community responded positively to the improved digital presence, strengthening Flower Box’s standing as one of St Albans’ leading florists.
When new owners took over the business in 2022, they were delighted with the platform we had created and chose to continue working with us. Today, Flower Box remains a valued client, benefiting from our managed hosting and ongoing website maintenance services, ensuring their website continues to run smoothly and effectively.
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Increased Online Sales – the new system enabled Flower Box to accept and manage online orders with ease, particularly during peak occasions such as Valentine’s Day and Mother’s Day.
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Efficient Deliveries – postcode-based restrictions ensured smooth operations and reduced admin overhead.
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Positive Customer Response – the website upgrade improved the customer experience and helped strengthen Flower Box’s local presence.
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Client Retention – when new owners took over in 2022, they were impressed with the system and chose to continue working with us.
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Long-Term Partnership – Flower Box remains a valued client, benefiting from our managed hosting and ongoing website maintenance.
Why It Matters
Flower Box’s case study highlights how independent retailers can thrive online with the right digital foundations. By combining a modern website, flexible e-commerce tools, and postcode-based delivery restrictions, we helped Flower Box adapt to changing consumer behaviours and ensure long-term success. The fact that both the original and new owners trusted our ongoing services demonstrates the strength and value of building lasting digital partnerships.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
