The Wacky Barber faced several key challenges:

• The urgent requirement for a secure online booking system to handle all customer appointments during lockdown restrictions.
• Avoiding third-party booking platforms that would retain client data, ensuring all information remained securely in-house.
• Maintaining customer loyalty and smooth operations despite the disruption caused by the pandemic.
• Increasing local visibility in highly competitive areas to attract new customers.
• Ensuring the digital platform was flexible enough to evolve as restrictions and business needs changed.

We delivered a complete solution designed for long-term reliability and growth:

• Custom Online Booking System – Built a bespoke in-house booking system fully integrated into the website, giving The Wacky Barber complete control over their customer data.

• SEO Campaign – Implemented a local SEO strategy focused on increasing visibility for searches in St Albans, Watford, and surrounding areas.

• Managed Hosting & Maintenance – Migrated the site to our secure managed hosting platform with ongoing maintenance to ensure reliability, speed, and data security.

• Continuous Evolution – Worked closely with the client to update and refine the booking system as business needs evolved, adding new features and improvements.

• Safe & Efficient Booking – A reliable in-house booking system allowed customers to schedule appointments easily during lockdown and beyond.

• Data Control – All client data is securely stored and managed in-house, aligning with the client’s strict requirements.

• Boosted Local Visibility – Improved search rankings for key local terms, driving more foot traffic and enquiries.

• Ongoing Partnership – We continue to work with The Wacky Barber on SEO, hosting, and booking system improvements, ensuring the business remains agile and future-ready.