Since 2020
Client
Tile Stores
What we did
Industry
Online Tile Showroom
Overview
Tile Stores was created as the dedicated e-commerce hub for the BC Ceramics Group, bringing together multiple well-established brands under a single online platform. While each brand continues to operate independently in their own showrooms and local markets, Tile Stores ensures they can reach customers nationally with a seamless, modern digital shopping experience.
Unlike BC Ceramics, which maintains its own standalone e-commerce site, Tile Stores provides the online ecommerce platform for Supatile, Coventry Tiles & Bathrooms, SW Tiles, Tilescapes, and Checkalow Tiles. This unified approach gives every brand within the group access to national visibility and sales opportunities, without the complexity or cost of building and maintaining individual online stores.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
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Unifying multiple brands: BC Ceramics required a centralised online platform that could showcase all of their tile collections under one digital roof.
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E-commerce scale: The platform needed to handle thousands of SKUs with complex categorisation, filtering, and search functions.
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Highly competitive sector: Tile retail is a crowded market with large national players dominating online visibility.
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Local showroom integration: While driving online sales, Tile Stores also had to support footfall to showrooms in St Albans, Gillingham, Birmingham, Haywards Heath, and Northampton.
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Technical demands: A large e-commerce site required robust hosting and long-term maintenance to ensure speed, security, and stability.
Our Solution
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E-commerce website build: Designed and developed a large-scale online store with advanced filtering, search, and product categorisation to create a smooth shopping experience.
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Group integration: Ensured Tile Stores became the flagship e-commerce site for all brands within the BC Ceramics Group.
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SEO campaigns: Launched a multi-pronged SEO strategy, targeting both national keywords (e.g., buy tiles online) and local searches connected to the group’s showroom locations.
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PPC management: Ran paid search and display campaigns to generate immediate traffic and conversions for both the online store and physical showrooms.
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Managed hosting & maintenance: Tile Stores was placed on a dedicated server within our managed hosting platform to ensure scalability, uptime, and ongoing technical support.
Results
- Unified platform: Tile Stores successfully brought together multiple brands into one streamlined e-commerce website.
- Increased online orders: The new platform significantly expanded the group’s digital sales, complementing showroom activity.
- National visibility: SEO campaigns improved rankings for competitive tile-related keywords, driving traffic from across the UK.
- Showroom support: Locally targeted campaigns boosted visibility and visits to showrooms in St Albans, Gillingham, Birmingham, Haywards Heath, and Northampton.
- Robust infrastructure: Dedicated hosting has ensured Tile Stores runs securely and reliably, with the flexibility to scale as product ranges expand.
Why It Matters
Tile Stores highlights the value of creating a centralised digital hub for a growing group of brands. By combining a large-scale e-commerce site with SEO, PPC, and local showroom targeting, we helped the BC Ceramics Group achieve both national reach and strong local presence. This case study demonstrates how a carefully planned digital strategy can deliver measurable results across online and offline channels simultaneously, ensuring scalability for years to come.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
