Since 2018
Client
A-Z Reliant
What we did
Industry
Catering Equipment Hire
Overview
A–Z Reliant have been supplying the catering industry and private homes with catering equipment for over 30 years. Renowned for their commitment to quality and service, they treat every order with the same care and attention, whether it’s a teaspoon or an industrial fan oven.
In 2018, they approached us to design and develop a new ecommerce WordPress website that would allow their customers to place orders online, streamline their internal processes, and improve their digital presence.
NEW E-COMMERCE WEBSITE DESIGN
The Challenge
When A–Z Reliant came to us, they faced a number of challenges:
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No online ordering process – customers could only browse and then call or email to place orders.
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Complex order management – they needed an e-commerce-style system, but with no direct online payments, as each order had to be reviewed, quoted, and scheduled.
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Ease of use – the system had to work for both one-off orders and returning customers.
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Accurate delivery details – they wanted integration with Royal Mail AddressNow to simplify address input for customers.
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SEO and online visibility – they needed stronger search rankings to ensure potential customers could find them.
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Hosting and support – required a reliable managed hosting solution and ongoing maintenance.
Our Solution
We built a tailored solution that gave A–Z Reliant exactly what they needed:
- Custom WordPress Website (2018): Designed and developed a modern, responsive website that reflects their professionalism and showcases their full hire catalogue.
- Quote-Based Ordering System: Created a WooCommerce-powered “cart” system that allows customers to add products, input delivery and billing details, and submit their order for a formal quote instead of instant payment.
- Streamlined Workflow: Orders automatically generate customer and admin emails, while also producing a formatted file stored in an FTP folder for easy internal processing, quotation, and delivery charge adjustments.
- Customer-Friendly Features: Integrated login options for returning customers, while also allowing seamless one-off ordering for new clients.
- Royal Mail AddressNow Integration: Simplified checkout with auto-complete address capture, reducing errors and speeding up the process.
- Ongoing SEO Campaigns: Implemented keyword strategies to strengthen their online presence within the catering hire sector.
- Managed Hosting & Maintenance: Placed the site on our hosting platform to ensure speed, security, and long-term reliability.
Results
- Efficient Online Ordering: Customers can now browse, select, and request quotes with ease, streamlining the customer journey.
- Operational Efficiency: The automated email and FTP workflow significantly reduced admin workload for the A–Z Reliant team.
- Improved Customer Experience: Returning customers enjoy login functionality, while new users benefit from simple one-off order options and easy address entry.
- Search Visibility: SEO campaigns have boosted rankings for relevant catering equipment hire keywords, increasing enquiries.
- Reliable Platform: Managed hosting and maintenance provide peace of mind, keeping the website secure and up to date.
Why It Matters
The A–Z Reliant project showcases how digital solutions can be tailored to fit unique business models. Rather than forcing a standard e-commerce system, we created a quote-based order process that perfectly fits their operational needs while still delivering a seamless experience for customers. By combining a modern website, streamlined workflows, and ongoing SEO with secure hosting, A–Z Reliant are now positioned to thrive both online and offline, serving their industry with the same quality and service that have defined them for over three decades.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
