When VGDb first approached us, they faced several challenges:

• Brand Identity – They required a strong, retro-inspired brand that captured the feel of 80s/90s gaming culture while standing out as professional and memorable.

• Complex Data Requirements – The ambition to create a comprehensive database of every video game demanded a scalable and lightweight solution.

• Massive Content Needs – With the goal of becoming the leading video game resource, VGDb needed huge volumes of original, optimised content across product and blog pages.

• Scalability & Reliability – As the database and visitor numbers grew, infrastructure had to handle expansion while maintaining performance.

• Search Visibility – Competing with global gaming platforms required strong SEO foundations and paid advertising support.

We provided an end-to-end service designed to power VGDb’s growth:

• Brand Development – Designed the VGDb brand identity, including logo and visual assets, with a distinctive retro aesthetic aligned to gaming’s golden era.

• Custom Website Design (2012–Present) – Built a clean, lightweight, retro-inspired platform that balanced nostalgia with modern usability and functionality.

• Content Creation – Produced over 1,000,000 words of unique, optimised content across blogs, guides, and product pages.

• SEO & PPC Campaigns – Delivered ongoing SEO strategies and PPC campaigns to boost visibility and capture valuable gaming audiences.

• Managed Hosting (Since 2016) – Migrated VGDb to our UK-based managed hosting platform, ensuring speed, reliability, and security.

• Flexible Architecture – Developed a backend system capable of supporting continuous growth, delivering seamless browsing even with expanding data.

• Striking Brand Identity – A bold, retro brand that reflects VGDb’s mission and resonates with their community.

• Massive Content Library – Over one million words of content published, strengthening authority and SEO performance.

• Enhanced Visibility – Ongoing SEO and PPC have grown traffic and awareness consistently over the years.

• Robust Hosting – Managed hosting guarantees scalability, security, and smooth performance.

• Long-Term Partnership – Over a decade of collaboration has seen VGDb evolve from concept to one of the UK’s most comprehensive video game databases.