Since 2021
Client
Flavour Fred

What we did
Industry
Food & Drink
Overview
Flavour Fred is a passionate forager who runs guided foraging walks and creates unique, homemade wild-inspired alcoholic drinks. Since 2021, we’ve worked closely with them to build a digital presence that reflects his creativity, knowledge, and the growing demand for authentic food and drink experiences.
The project required more than just a simple website — They needed a platform that could handle event bookings, ticketing, and an e-commerce store for his line of “wild booze.”
Flavour Fred’s requirements were diverse and technically complex for a small business website:
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Combine an events and ticketing system for foraging walks with an online shop for his alcoholic products.
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Present Fred’s brand in a way that communicated both his personality and the premium, artisanal quality of his offering.
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Ensure compliance with e-commerce standards for selling alcohol online.
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Create a design that was as natural and engaging as the experiences Fred provides, while still being easy for him to manage and update.
We developed a custom WordPress website tailored to Fred’s unique needs:
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Event booking integration: A simple and secure system for customers to browse, book, and pay for foraging walks.
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E-commerce functionality: An online shop with full payment gateway integration, making it easy to sell and manage his line of “wild booze.”
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Brand-focused design: A natural, earthy aesthetic to reflect Fred’s connection to the outdoors, balanced with a modern interface for smooth usability.
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Hosting & maintenance: Reliable hosting with ongoing maintenance and updates, giving Fred peace of mind that the site would remain secure and efficient.
Since launch, Flavour Fred has benefited from:
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A seamless online platform that combines event bookings and product sales in one place.
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Increased visibility and engagement, attracting new customers both for experiences and online purchases.
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Positive customer feedback on the ease of booking and shopping online.
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A scalable solution that can continue to grow with Fred’s evolving business.
Why It Matters
For independent businesses like Flavour Fred, digital platforms must do more than look good — they need to work hard behind the scenes to support multiple revenue streams. By combining event ticketing, e-commerce, and a strong brand presence, we helped Fred grow his passion-driven business into a professional online enterprise, making it easier than ever for people to discover his foraging walks and enjoy his wild-crafted drinks.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.