Since 2019
Client
Supatile
What we did
Industry
Tile Showroom
Overview
Supatile joined the BC Ceramics Group in 2019 as a well-established and highly respected tile brand. Unlike other group acquisitions, Supatile already had a strong brand identity in place, so the focus was on modernising their digital presence rather than rebranding.
We created a new website that reflected Supatile’s established reputation while making it more accessible, mobile-friendly, and search engine optimised. Hosting, SEO, and PPC were introduced to keep them competitive in a crowded market. Importantly, Supatile’s extensive tile ranges were integrated into Tile Stores, the group’s shared e-commerce platform.
This allowed Supatile to continue trading under its respected name while benefiting from the scale and convenience of a centralised online store. Customers now associate Supatile with both tradition and modern convenience, ensuring the brand remains competitive while contributing to the overall strength of the group.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
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The existing website was dated and lacked modern functionality, making it difficult for customers to browse effectively.
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Although the Supatile brand was already well known, its digital identity didn’t reflect that strength.
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The business needed an SEO and PPC strategy to compete in the crowded tile market.
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As part of the group, Supatile required seamless integration into BC Ceramics’ hosting and support framework.
Our Solution
- Website Design & Development: Built a fresh, responsive website to highlight Supatile’s wide tile ranges and make customer navigation simple.
- SEO Strategy: Optimised the new site for local and regional searches to boost visibility in key areas.
- PPC Campaigns: Deployed targeted Google Ads campaigns to generate instant traffic and measurable results.
- Managed Hosting & Ongoing Support: Provided a secure, reliable hosting solution with continuous maintenance and updates.
Results
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A professional website that reflects Supatile’s reputation and heritage while meeting modern digital standards.
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Improved search engine performance, driving consistent organic growth.
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Higher levels of enquiries and showroom visits, supported by effective PPC activity.
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Reliable hosting and technical support, ensuring the business runs smoothly online.
Why It Matters
Supatile’s integration into the BC Ceramics group was about reinforcing an already strong brand with the right digital infrastructure. The refreshed online presence has allowed Supatile to maintain its market identity while benefiting from the wider group’s resources, creating a platform for long-term growth.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
