Year

Since 2019

Client

Tilescapes

Search MarketingWebsite Design
coventry logo
What we did
Paid SearchSearch MarketingWebsite Design
Industry

Tile Showroom

Overview

Acquired by the BC Ceramics Group in 2019, Coventry Tiles & Bathrooms brought with them a strong reputation in both the tiling and bathroom sectors. Their long-standing showroom presence gave them credibility, but their digital footprint was outdated and no longer competitive.

We supported Coventry with a new website that combined their dual focus on tiles and bathrooms, creating a clean, modern platform that showcased both product ranges. Hosting, SEO, and PPC campaigns were put in place to improve performance across search and paid channels, while local SEO ensured visibility in Coventry and surrounding areas.

As part of the group strategy, Coventry’s product offering is also available on Tile Stores, providing a national platform for their collections while maintaining the brand’s established local identity. This dual approach means Coventry can serve their loyal customer base while benefiting from the scale of group-wide marketing.

NEW RESPONSIVE WEBSITE DESIGN
Coventry tiles and bathrooms portfolio
The Challenge
  • The original website was outdated, difficult to navigate, and not mobile-friendly.
  • Branding no longer reflected the modern, design-led product ranges stocked by the business.
  • The company lacked an effective digital marketing strategy, leaving them behind competitors online.
  • Needed to integrate smoothly into the BC Ceramics group infrastructure, while retaining a strong local identity in Coventry.
  • Required reliable, secure hosting and ongoing technical support.
Our Solution

  • Website Design & Development: Built a new, fully responsive website with a focus on easy product discovery and an improved customer journey.

  • SEO Optimisation: Implemented a targeted SEO strategy to increase visibility for tile and bathroom-related searches in Coventry and surrounding areas.

  • PPC Campaigns: Delivered paid advertising to generate immediate traffic and enquiries.

  • Hosting & Maintenance: Migrated the site to our managed hosting platform, complete with ongoing maintenance to ensure reliability.

Results

  • A strong, professional online presence that reflects the brand’s premium offering.

  • Noticeable increases in organic search rankings and customer engagement.

  • Higher levels of enquiries and in-store visits thanks to improved visibility.

  • Secure, stable hosting and ongoing maintenance provided long-term peace of mind.

Why It Matters

For Coventry Tiles & Bathrooms, this project was about more than just a new website — it was about repositioning the business for growth in a competitive market. By combining fresh branding, a modern website, and ongoing digital marketing, we helped the company stand out both as part of the BC Ceramics group and within the Coventry region.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.