Since 2009
Client
Checkalow Tiles
What we did
Industry
Tile Showroom
Overview
Checkalow Tiles became part of the BC Ceramics Group as part of the wider expansion strategy. Known locally for their broad product selection, they were an ideal candidate to integrate into the group’s shared digital infrastructure.
As with the other brands, we delivered a modern website, complete with hosting, SEO, and PPC campaigns to improve their reach. Checkalow’s products were also integrated into Tile Stores, giving them national exposure alongside Tilescapes, SW Tiles, Coventry Tiles & Bathrooms, and Supatile.
The result was a smooth transition into the group that retained Checkalow’s independent recognition while boosting visibility and sales through shared e-commerce. Today, Checkalow continues to serve their loyal customer base while also benefiting from the marketing power and scale of the wider group.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
- Low online visibility (2009): Despite their strong local reputation, Checkalow had minimal digital presence.
- Growing competition: Larger tile retailers were dominating online search visibility.
- Outdated website (2016 & 2019): Their earlier site needed modernisation for usability, SEO, and mobile responsiveness.
- Integration into BC Ceramics Group: A need for consistent branding and digital strategy alongside their sister companies.
Our Solution
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Local SEO campaign (2009): Focused on Barnet and surrounding areas, ensuring Checkalow appeared prominently in local tile-related searches.
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New website build (2016): A full redesign to modern standards, improving user experience, navigation, and showcasing products effectively.
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Website revamp (2019): A refreshed design with improved mobile optimisation and visual storytelling.
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Managed hosting & support: Secure, reliable hosting with ongoing maintenance and updates.
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Group-wide digital marketing: Alignment of Checkalow’s online presence within the BC Ceramics brand ecosystem.
Results
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Improved search rankings: Consistently ranking for local tile and showroom searches in Barnet.
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Stronger customer acquisition: Increased footfall to their showroom and greater brand visibility online.
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Modern, responsive website: Positioned Checkalow as a forward-thinking tile retailer with a site to match their showroom quality.
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Seamless group integration: Digital presence now fully aligned with BC Ceramics’ wider brand strategy.
Why It Matters
Checkalow’s journey demonstrates the importance of long-term partnerships in digital marketing. By working together since 2009, we’ve not only increased their visibility but ensured their digital assets evolved with the times. The move into the BC Ceramics Group further highlights the value of consistency in branding and digital strategy across multiple businesses — an area where our expertise continues to deliver measurable impact.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
