Year

Since 2023

Client

Carpet Network

BrandingWebsite Design
carpet network logo
What we did
BrandingWebsite Design
Industry

Carpet Supplier & Fitter

Overview

Carpet Network are a mobile carpet supplier and fitter based in St Albans. In 2023, they approached us with the goal of modernising their digital presence and re-aligning their branding to reflect their true company identity.

Previously trading under the website Carpets Hertfordshire, the business name and digital brand were not fully aligned.

We worked with Carpet Network to create a new, consistent brand identity and ensure a smooth transition online without losing search visibility.

Visit Carpet Network
NEW RESPONSIVE WEBSITE DESIGN
carpet network portfolio
The Challenge

When Carpet Network first came to us, they faced a number of challenges:

  • Confusion between their trading name (Carpet Network) and their online brand (Carpets Hertfordshire).

  • A lack of modern, professional branding that reflected their service quality.

  • The risk of losing existing search rankings and traffic if they transitioned domains without a clear SEO strategy.

  • The need for a mobile-friendly and customer-focused website that communicated their home-selection service clearly.

  • The requirement for a reliable hosting and maintenance plan to keep the new website fast, secure, and up to date.

Our Solution

We delivered a complete rebrand and technical SEO solution to secure Carpet Network’s online presence:

  • Branding & Identity – Designed a fresh new brand identity around the Carpet Network name, ensuring a professional and trustworthy image.

  • Domain Strategy & Redirects – Implemented permanent 301 redirects from carpetshertfordshire to carpetnetwork.co.uk, preserving search rankings and transferring valuable link equity.

  • Website Design – Built a modern, responsive WordPress website that highlighted Carpet Network’s “home selection” approach, focusing on convenience and customer service.

  • SEO Optimisation – Optimised the new website structure, content, and technical SEO to ensure the rebrand did not negatively impact visibility.

  • Managed Hosting & Maintenance – Migrated the site onto our UK-based managed hosting platform and enrolled Carpet Network into one of our maintenance plans, guaranteeing performance, security, and regular updates.

Results

  • Successful Rebrand – Carpet Network’s new identity has been positively received by customers, creating a stronger brand presence.

  • SEO Continuity – 301 redirects successfully protected search rankings, ensuring no loss of visibility or traffic during the transition.

  • Reliable Infrastructure – With managed hosting and ongoing maintenance, the website is fast, secure, and dependable.

  • Modern Online Presence – The new website clearly communicates Carpet Network’s offering and reinforces their reputation as local flooring specialists.

  • Happy Client – The rebrand has been a success both technically and creatively, with Carpet Network delighted with the results.

Why It Matters

This case study highlights how rebranding, when supported by the right technical, creative, and hosting solutions, can transform a business’s digital presence without sacrificing hard-earned SEO performance. Carpet Network now has a strong, secure, and future-proof platform under the name that truly represents them.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.