PPC Management
We are a UK-based Google Ads management agency that specialise in helping businesses get more from their advertising budget.
Our experienced team creates tailored strategies designed to increase traffic, boost leads, and drive real revenue growth. Whether you’re running search, display, or shopping campaigns, we focus on results that matter to you.
Book a free consultation today and let’s talk about how we can improve your Google Ads performance.
What is Google Ads?
Google Ads (formerly Google AdWords) is Google’s powerful advertising platform that allows your business to appear at the very top of search engine results pages (SERPs). You only pay when someone clicks your ad—making it a cost-effective way to attract high-quality traffic and stay ahead of your competitors.
We specialise in crafting campaigns that focus on the keywords that matter—no wasted spend, no guesswork. Just targeted, results-driven advertising built around your business goals.
Unique Ad Campaigns
No Two Businesses Are the Same – And Neither Are Our Campaigns. Every business has its own goals, audience, and challenges—which is why our approach is never generic. At alban creative, we’re committed to full transparency. Before you commit, we’ll walk you through exactly what’s included in a standard Google Ads campaign, so you know what to expect from day one.
From there, our experienced PPC team will tailor your strategy to match your specific goals, target market, and any previous campaign history—ensuring every element is aligned with your success.
Still need convincing?
Dedicated Account Manager
Every client is assigned a dedicated Account Manager who’s just a call, email, or even text away. We make it easy for you to get in touch whenever you need updates, support, or advice—ensuring a smooth and responsive service at every stage of your campaign.
Expertise That Delivers Results
Our PPC success comes from in-depth industry knowledge and a keen understanding of how even small keyword changes can impact performance. We ensure your monthly budget is used effectively, focusing on the keywords and tactics that drive real returns.
Strategic Planning & Seamless Execution
Our PPC specialists conduct detailed research to build a robust, data-led strategy. This strategy is aligned across our wider team, including content and SEO specialists, ensuring a unified approach. From planning to implementation, we make sure every aspect of your campaign runs smoothly and stays focused on achieving your business goals.
Tailored Campaigns Built for Success
As a dedicated Google Ads agency, we understand that a one-size-fits-all approach simply doesn’t work. To deliver real results, every campaign must be carefully tailored to your business and built on a strong, strategic foundation.
That foundation is made up of six essential components:
Keyword Research
Just as with an SEO campaign, targeting the right keywords is critical to ensure spend isn’t being wasted. We use specialised techniques and research tools to keep your campaign relevant and your ROI high.
Competitor Analysis
PPC isn’t just about what you’re doing. We constantly analyse what is working for your competitors, and more critically which mistakes are costing them money. We can then apply these lessons to your campaign.
PPC Strategy
No two companies are exactly alike, therefore no two PPC campaigns should ever be the same. We make it our mission to know your business and industry inside out, meaning we deliver results from day one.
Adcopy Writing
Writing engaging adverts isn’t easy, so we’ll do it for you. We ensure that your ads are super focused, which means more traffic converts into paying customers. This results in you paying the lowest price possible per lead.
Ideas and Suggestions
We won’t leave it down to fate. Part of our larger process is to constantly push the envelope of what’s possible in your industry. If we think a new technique is worth testing, we’ll discuss it with you first. No nasty surprises!
Even More Optimisation
We never consider a campaign set in stone. Circumstances change and things evolve. We refine and refocus constantly to ensure we are pushing the boundaries of performance and maximising return on investment.
