Year

Since 2022

Client

Organic Trade Board

Website Design
What we did
Website Design
Industry

Agriculture & Food

Overview

The Organic Trade Board is a UK non-profit membership organisation bringing together the entire organic sector to raise awareness and grow sales of organic products.

In 2022, they approached us to refresh their dated Squarespace website, which no longer reflected their professionalism or brand guidelines. They needed a modern, flexible platform that would serve both as a window for new members and as a functional hub for their existing membership base.

NEW RESPONSIVE WEBSITE DESIGN
Organic Trade Board portfolio
The Challenge

The existing site was visually outdated, difficult to manage, and lacked key functionality. The client specifically needed:

  • A fresh design in line with their brand colours, fonts, and guidelines.

  • A password-protected member area with individual logins (not a shared password).

  • The ability for members to book events directly on the site, instead of relying on Eventbrite.

  • Integration with HubSpot CRM for improved member management.

  • A clearer membership journey, highlighting benefits, fees, and the value of joining.

  • A platform that was easy for staff to update themselves, without relying on developers.

Our Solution

We designed and delivered a new website that addressed each of their requirements:

  • Created a bespoke WordPress website with a modern look and intuitive layout, fully aligned with the organisation’s brand guidelines.

  • Built a secure, email + password-protected member area organised into sections for events, resources, reports, and member directories.

  • Implemented event booking functionality, with support for free and paid tickets, all managed directly on the website.

  • Linked the site with HubSpot CRM, ensuring member data was centralised and easy to manage.

  • Added functionality to support membership fee payments and renewals, giving flexibility for future growth.

  • Delivered a site that is simple for staff to update, allowing them to add news, resources, and new pages independently.

  • Provided managed hosting to guarantee speed, reliability, and security.

  • Set up an ongoing maintenance and support plan, giving the team peace of mind that the site will stay updated and secure.

Results

The project transformed the Organic Trade Board’s digital presence:

  • A fresh, professional website that positions them as the voice of the UK organic industry.

  • A well-structured members’ area that delivers real value to their existing membership base.

  • Increased usability for staff, making it far easier to keep the website up-to-date.

  • A more credible platform to attract and convert new members, supporting long-term growth.

  • Reliability and stability thanks to managed hosting and ongoing maintenance.

Why It Matters

As the only organisation dedicated solely to the UK organic sector, The Organic Trade Board needed a website that reflected their authority and professionalism. By refreshing their online presence, we gave them a platform that supports both member acquisition and engagement — while also ensuring the site remains secure, stable, and reliable for years to come.

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.