Year

Since 2022

Client

AIM Training Studios

LocalSmall BusinessSt AlbansWebsite Design
AIM Training Studios logo
What we did
LocalSmall BusinessSt AlbansWebsite Design
Industry

Health & Fitness

Overview

AIM Training Studios is a dedicated fitness hub offering yoga, Pilates, and personal training sessions. Based around building community and wellbeing, the studio provides both in-person classes and an extensive online video library of sessions for members.

They approached us in January 2022 with the need for a modern website, robust hosting, and ongoing support that could keep up with the demands of a growing hybrid business model.

”Our enquiries have gone through the roof, we are busier than ever before. What Olly, Dan, and Dave have produced is phenomenal. These are the guys you need to speak to if you need any sort of website or marketing work doing.

Scott MasonSDM Doors
Visit SDM Doors Website
NEW RESPONSIVE WEBSITE DESIGN
AIM Training porrtfolio
The Challenge

Before working with us, AIM Training Studios had a site that struggled to meet their operational needs. Key challenges included:

  • An outdated design that didn’t reflect the professional, welcoming ethos of the studio.

  • A reliance on multiple plugins (for Vimeo video hosting, subscriptions, and Mailchimp integrations) that needed constant updating and attention.

  • A lack of clear structure for promoting personal training services alongside group classes.

  • No ongoing maintenance support, meaning time was wasted on troubleshooting rather than growing the business.

Our Solution

We delivered a complete digital overhaul, including:

  • A fresh, responsive WordPress website designed to showcase yoga, Pilates, and personal training services.

  • Seamless integration of the Vimeo plugin to securely sync class videos into a password-protected members’ library.

  • Improved subscription management with the WordPress membership plugin, ensuring smooth sign-ups and renewals.

  • Mailchimp integration to streamline automated email campaigns and class updates.

  • A dedicated personal training page with photos, pricing, and clear calls to action.

  • Managed hosting with performance optimisation and robust security.

  • An ongoing maintenance plan to keep plugins updated, ensuring functionality remains reliable at all times.

Results

Since the relaunch:

  • AIM Training Studios now has a professional, user-friendly platform that reflects the quality of their offering.

  • Their online class library is stable, accessible, and easy to manage — saving significant admin time.

  • Email communications and class timetable updates run smoothly through the integrated system.

  • The website acts as both a marketing tool and a functional hub for members, supporting retention and growth.

  • Ongoing maintenance and hosting mean the site stays secure, fast, and hassle-free for the client.

Why It Matters

For AIM Training Studios, the website isn’t just an online brochure — it’s the engine that powers their business. From client acquisition through SEO to daily class delivery via video integrations, their site now supports every aspect of their operations. By handling hosting, maintenance, and technical support, we’ve allowed the team to focus entirely on what they do best: helping people improve their health and wellbeing

Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.