Since 2022
Client
SW Tiles
What we did
Industry
Tile Showroom
Overview
SW Tiles joined the BC Ceramics Group in 2022, bringing with them an established presence in their local market. Known for their wide range and customer-first approach, SW Tiles were well regarded but needed modernisation to compete more effectively online.
We delivered a new website design that balanced clean visuals with a user-friendly structure, supported by fully managed hosting and an SEO strategy to improve local search performance. PPC campaigns were also introduced to drive immediate visibility. Unlike some of the other acquired brands, SW Tiles retained their established branding, which was integrated seamlessly into their updated digital presence.
Today, SW Tiles’ product ranges are accessible via Tile Stores, ensuring they benefit from national visibility and e-commerce functionality without the cost and complexity of running their own online store. This integration allows SW Tiles to retain their independent identity while leveraging the marketing power of the group.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
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Outdated branding and website that didn’t reflect the quality or scale of the business.
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Need to integrate the brand seamlessly into the BC Ceramics group while maintaining its own unique identity.
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Develop a stronger digital presence through SEO and PPC to attract both trade and retail customers.
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Move the business onto a secure hosting platform with reliable maintenance and ongoing technical support.
Our Solution
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Rebrand: Created a modern identity for SW Tiles that complements the BC Ceramics family while retaining individuality.
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New Website: Built a fresh, responsive website that showcases products in lifestyle-led layouts and makes browsing intuitive for customers.
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SEO Strategy: Targeted key tile-related search terms to build visibility in local and regional markets.
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PPC Campaigns: Launched paid advertising campaigns to quickly drive traffic and generate enquiries.
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Hosting & Maintenance: Moved SW Tiles onto our managed hosting platform with regular updates and dedicated technical support.
Results
- A revitalised brand image that is consistent with the BC Ceramics group.
- A user-friendly, modern website that has improved customer engagement and enquiries.
- Increased search engine visibility and traffic through SEO and PPC.
- Long-term stability and reliability with managed hosting and maintenance.
Why It Matters
The acquisition of SW Tiles wasn’t just about adding another name to the BC Ceramics portfolio — it was about creating a strong, future-proof digital identity that allows the brand to thrive. By delivering a complete end-to-end solution, we helped ensure SW Tiles is positioned to grow within an increasingly competitive tile industry.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
