MUFF Watches

A very unique, eye catching new website and branding for a "cheeky" watch brand.
MUFF promo
MUFF are a very unique manufacturer and retailer of waterproof diving watches, with a large range of eye catching designs. All fully waterproof for the aesthetically conscious diver. MUFF asked us to oversee a complete website redesign, from the ground up, to closely match their new brand image.
MUFF website
Our brief was to completely ignore the market and create something fresh and unique. We settled on a very minimalist aesthetic which tied in with the brand’s visual sensibilities perfectly. With a spartan new look, MUFF was relaunched in July 2017.
MUFF website
Rather than design with mobile as an afterthought, we created with mobile users as a priority. This allowed for the cleanest possible experience, fast loading pages, and something that truly stands out. It still works well on desktop, of course!