It’s the process of acquiring backlinks from other websites to build your site’s authority and search visibility.
Link Building
Google views backlinks as votes of confidence. The more high-quality websites that link to yours, the more authority your site builds — and the better it performs in search. Link building, or off-page SEO, is the process of earning those links strategically and ethically.
Why Link Building Matters
At Alban Creative, we run white-hat link building campaigns that grow authority, improve rankings, and deliver long-term SEO success.
Even the best content needs backlinks to perform. Without them, competitors with weaker websites but stronger link profiles will outrank you. Link building ensures your site earns the authority it needs to compete.
Benefits of Link Building:
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Higher authority — build credibility and trust in your niche.
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Better rankings — backlinks remain one of Google’s top signals.
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Referral traffic — links bring direct visitors to your site.
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Competitive advantage — stronger link profiles help outrank competitors.
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Sustained growth — backlinks provide long-lasting SEO power.

Link audits
We analyse your backlink profile to find toxic links to disavow and opportunities to strengthen authority.
Outreach campaigns
We connect with bloggers, journalists, and site owners to secure relevant, high-quality backlinks.
Guest posting
We write and publish authoritative content on industry-relevant sites that link back to you.
Digital PR
We create newsworthy campaigns, stories, and press releases that earn natural media coverage and links.
Directory submissions
We submit to trusted, relevant directories to boost authority and visibility.
Competitor link analysis
We study your competitors’ backlink strategies to uncover gaps and opportunities.
Audit & Strategy
We begin with a full analysis of your backlink profile and industry landscape to inform our approach.
Prospecting
We identify relevant websites and publishers that offer genuine link opportunities.
Outreach & Content Creation
We pitch, write, and publish content that naturally attracts backlinks from reputable sources.
Acquisition
We secure placements and monitor each backlink for quality and long-term value.
Ongoing Monitoring
We track backlink growth, referral traffic, and SEO improvements, reporting transparently.
Ethical practices
We build links using white-hat methods only.
Quality-first approach
We focus on securing relevant, authoritative links — not just high volumes.
Proven outreach
We leverage established connections with publishers, bloggers, and journalists.
Integrated campaigns
Our link building works hand in hand with content marketing and PR.
Transparent reporting
You’ll see exactly where links are placed and how they help your site.
Ongoing growth
We run sustained campaigns that steadily build your authority and rankings.

FAQ's
How many backlinks do I need?
It depends on your competition. Some niches need a handful per month, while others need dozens. For example a local SEO campaign where your priority is ranking locally, less backlinks will be required than for a national seo campaign.
Can bad backlinks harm my site?
Yes — spammy backlinks, also known as toxic links can hurt SEO. We audit and disavow harmful links.
Do you guarantee backlinks?
We guarantee quality outreach, but not placements on specific sites.
How long until link building works?
Typically 2–6 months, as backlinks build authority gradually.
Ready to grow your authority and rankings with ethical link building?
Work with Alban Creative for off-page SEO campaigns that deliver long-term results. Book a Free Consultation today and find out how we can help your business.
Simply complete the form or give us a call on 01727 624624 and we’ll show you how we can help your business grow online.