Confidential Online Proposal
This private proposal outlines how Alban Creative would help Proximion improve its website structure, strengthen search visibility, manage paid advertising more effectively and create a clearer digital platform for future growth.
The current opportunity is to give Proximion a cleaner, more focused digital presence that better explains the business, improves the user journey and supports long-term visibility in search engines.
The proposal combines website design, HubSpot integration, SEO, PPC management and hosting into a joined-up plan, allowing each part of the digital strategy to work together rather than in isolation.
No meaningful SEO strategy currently supporting visibility
Website pages that are too long and difficult to navigate
Content could do more to explain the business clearly
PPC activity needs closer management to reduce wasted spend
Calls to action can be improved to generate better enquiries
The strongest route forward is to rebuild the website structure, create a clearer journey for users, optimise the site for search engines and then manage PPC activity with proper campaign monitoring, testing and refinement.
Rather than treating the website, SEO and PPC as separate projects, this proposal brings them together into one connected digital growth plan.
Step 01
A modern, professional website designed around the supplied brief, improved page structure, clearer messaging and full HubSpot integration.
Step 02
A search strategy focused on technical improvements, page optimisation, content structure, link building and long-term organic visibility.
Step 03
Campaign setup, monitoring, testing and management to reduce wasted spend and ensure advertising is aligned with commercial goals.
The website should make it easier for visitors to understand what Proximion does, find the right information and take the next step. The redesign will focus on improved structure, clearer page layouts, stronger calls to action and a more professional presentation of Proximion’s specialist products and services.
A polished visual design aligned with Proximion’s technical expertise and professional audience.
Improved navigation, more focused pages and a clearer journey through the website.
Full HubSpot integration in line with the supplied brief and project requirements.
Improved calls to action to help turn website visitors into better quality enquiries.
SEO should not be treated as an afterthought. By planning the new website around search intent, technical structure and clear page targeting, Proximion can build a stronger platform for future organic growth.
The monthly SEO campaign would focus on improving visibility, refining priority pages, strengthening authority and monitoring performance over time.
Identifying the searches that matter and mapping them to the right pages.
Improving page titles, headings, copy, internal linking and content structure.
Reviewing crawlability, indexing, site speed, schema opportunities and technical performance.
Building trust signals through relevant link acquisition and authority development.
Reporting, ranking analysis, traffic review and continued improvements based on performance.
Once the new website is live, the next priority is control. PPC needs regular management to reduce wasted spend, while the website itself needs secure hosting, updates, backups and ongoing support.
This gives Proximion one joined-up team managing the website platform, advertising activity and ongoing performance, rather than leaving each part disconnected.
Google Ads
Google Ads can deliver high-intent traffic quickly, but campaigns need active management to prevent wasted spend and keep targeting focused.
Campaign setup and structure
Ad copy and campaign testing
Search term monitoring
Negative keyword refinement
Website Care
The website will be hosted and maintained in a secure, managed environment so it remains stable, protected and supported after launch.
Secure hosting and SSL
Plugin and software updates
Backups and routine checks
Ongoing content support
The website, paid advertising and technical management are handled together, helping reduce waste, improve consistency and make ongoing digital performance easier to manage.
The following investment is based on the supplied brief and assumes content and images are supplied by Proximion.
£4,500
In line with the supplied brief, including full HubSpot integration.
£150
Per month for secure hosting, updates, backups and routine support.
£600
Per month. Setup fee usually £500, waived as part of this proposal.
£500
Initial setup, then 15% of monthly ad spend. Ad spend paid directly to Google.
The project would be managed in clear phases so that design, build, technical setup, SEO foundations and campaign management are properly coordinated.
Phase 1: Discovery, planning and website structure
Phase 2: Design concepts and layout approval
Phase 3: Website build and HubSpot integration
Phase 4: SEO setup, testing and launch checks
Phase 5: Ongoing SEO, PPC management and hosting support
A key advantage of working with Alban Creative is that the website build, SEO, PPC and hosting are managed together. This creates a more consistent strategy, avoids fragmented decision-making and gives Proximion a single team responsible for improving the digital platform.
Website design, SEO, PPC and hosting work together rather than being handled separately.
A practical understanding of WordPress, search performance, tracking, hosting and campaign management.
Ongoing support after launch to keep the website maintained, improved and aligned with commercial goals.
If Proximion would like to proceed, the next stage is to confirm approval for the website design and build, hosting and management, SEO and PPC setup. Alban Creative will then issue the initial invoice and schedule the project onboarding session.
During onboarding we will confirm the final website structure, HubSpot requirements, supplied content, image assets, SEO priorities and PPC account access.
Important: This proposal assumes content and images are supplied by Proximion. Any additional content writing, photography, video, advanced functionality or third-party software costs would be quoted separately if required.
Website build:
£4,500
Hosting:
£150 per month
SEO:
£600 per month
PPC setup:
£500
PPC management:
15% of ad spend
Confirm approval by email and Alban Creative will begin the next stage of the project.
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