Dolly’s came to us with several key issues:

• Outdated Wix site that didn’t reflect their professional standard or elegant in-salon aesthetic

• No cohesive brand identity — logo, colours, typography and styling were inconsistent and lacked personality

• Poor structure and limited functionality for showcasing treatments, pricing, and salon information

• Restricted platform that limited future growth, SEO improvements, and content expansion

• The salon needed a fresh, vibrant online presence to compete locally and attract new clients

They needed a website that felt like their salon — warm, stylish, modern and welcoming — backed by a platform that could scale with their business.

We delivered a complete transformation of Dolly’s digital presence:

Brand Identity & Rebrand

• Created a fully refreshed brand identity, including a new logo, fresh colour palette, and modern typographic system

• Introduced subtle, elegant design elements (such as the pink ampersand and modern serif headings) to reinforce their boutique personality

• Prepared multiple logo variations for digital and print use

Website Design & Build

• Designed and built a beautiful new responsive WordPress website aligned with the new branding

• Developed a clear, structured navigation making it easy for visitors to explore treatments

• Created dedicated pages for services

• Integrated modern UI elements such as soft shadows, bold typography, elegant whitespace and branded accents

• Improved conversion flow with clear calls-to-action and a seamless user journey

Technical Foundation

• Migrated them from Wix to managed hosting

• Implemented ongoing website maintenance and updates

• Ensured the site is SEO ready with improved page speed, clean structure and mobile optimisation

• Secured the site with SSL, regular backups and performance monitoring

• A vibrant, modern brand identity that perfectly reflects Dolly’s personality

• A beautifully designed website that brings the salon experience online

• Better structure and clearer content presentation

• A platform that’s flexible, scalable and easy to update as the business grows

• Stronger customer confidence and improved professional perception

• Enhanced performance, faster loading speeds, and better SEO foundations

The new brand and website have given Dolly’s a far more polished and professional presence — one that matches the quality of their in-salon services and elevates their position within the local beauty market.