The Hurlet Crematorium’s online presence needed to:

• Capture the calm, reflective nature of the grounds, ensuring visuals and design reflected the woodland setting.

• Provide clear, accessible information for grieving families during sensitive times.

• Highlight facilities including service chapel, remembrance gardens, and visitor amenities.

• Enable local SEO targeting for Glasgow, Paisley, and surrounding areas, ensuring the crematorium could be easily discovered online.

• Ensure technical stability and security through managed hosting and ongoing maintenance.

• Present a consistent style and branding in line with the wider Horizon group identity.

• Designed and developed a dedicated website: hurletcrematorium.co.uk, tailored to reflect the woodland environment and modern ethos.

• Applied a calm, nature-inspired visual design, with imagery and colour palettes echoing the surrounding landscape.

• Integrated essential sections including Forms for Families, Memorials, News, and Planning Information.

• Implemented managed hosting and maintenance, guaranteeing uptime, reliability, and resilience.

• Delivered a targeted SEO campaign, ensuring prominence in searches for cremation services across Glasgow and the wider West of Scotland.

• A dedicated, respectful digital presence reflecting the serenity of The Hurlet’s woodland setting.

• Enhanced visibility and accessibility for families in Glasgow and Paisley searching for cremation services.

• Strengthened alignment with Horizon Cremation’s overall brand identity, ensuring consistency across multiple crematoriums.

• Smooth user journey with sensitive, accessible navigation designed for grieving families.