Since 2020
Client
Alban Cleaning Services
What we did
Industry
Cleaning Company
Overview
Alban Cleaning Services was founded in 1997 after recognising an opportunity to deliver a higher level of commercial cleaning services to local companies. Starting with contract cleaning in Hertfordshire, the business quickly grew in reputation and reach, employing over 60 operatives daily across St Albans, Hemel Hempstead, Watford, and surrounding areas.
We began working with Alban Cleaning in 2011, initially providing local SEO services to strengthen their online presence. In 2020, at the height of the pandemic, we were asked to design and build a new WordPress website that not only reflected their professionalism but also showcased their specialist COVID-19 decontamination services.
Today, Alban Cleaning continues to grow with the support of our managed hosting, SEO campaigns, and ongoing website maintenance.
NEW RESPONSIVE WEBSITE DESIGN
The Challenge
When Alban Cleaning approached us, they faced several key challenges:
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Limited Online Visibility – Their strong offline reputation wasn’t reflected in search rankings, meaning lost opportunities to competitors.
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Outdated Website – Their digital presence was dated and lacked the ability to communicate their service offering effectively.
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COVID-19 Response – The sudden onset of the pandemic required rapid promotion of coronavirus cleaning services, with clear communication of their fast-response decontamination expertise.
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Scalability – With a growing workforce and service area, they needed a flexible platform to handle increased enquiries and expansion.
Our Solution
We implemented a multi-stage solution tailored to Alban Cleaning’s evolving needs:
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Local SEO Campaign (2011–Present) – Optimised for high-value local keywords across Hertfordshire towns including St Albans, Hemel Hempstead, and Watford, dramatically improving their search visibility.
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New WordPress Website (2020) – A full redesign providing a modern, responsive, and professional platform showcasing their full range of services.
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COVID-19 Decontamination Promotion – Developed targeted landing pages and campaign content to highlight their specialist coronavirus cleaning, helping local businesses respond quickly to the pandemic.
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Managed Hosting & Maintenance – Migrated the website onto our secure managed hosting platform with an ongoing maintenance plan to ensure reliability, performance, and security.
Results
- Stronger Search Visibility – Alban Cleaning consistently ranks highly in local searches, generating a steady stream of commercial enquiries.
- Rapid COVID-19 Service Uptake – Their new website allowed them to react quickly to the pandemic, clearly positioning them as a trusted provider of urgent decontamination services.
- Modernised Digital Presence – The new WordPress site reflects the professionalism and scale of their business, supporting continued growth.
- Reliable Infrastructure – Managed hosting ensures maximum uptime, with proactive maintenance keeping the site secure and up to date.
Why It Matters
Alban Cleaning Services’ journey demonstrates the importance of long-term digital support and adaptability. From building local SEO authority to rapidly pivoting their messaging during the pandemic, our partnership has ensured they remain competitive, visible, and trusted in a highly demanding sector. By combining ongoing SEO, hosting, and a future-proofed website, we’ve helped Alban Cleaning thrive in both stable and uncertain times.
Let’s start your digital journey. Complete the form or give us a call on 01727 624624 and we’ll show you how Alban Creative can help your business go from strength to strength.
